Floorspace

As part of London Fashion Week, Alchemy Expo designed a retail pop-up featuring a stunning 40-tile video wall for luxury makeup brand MAC. Featuring stunningly bright colours, the whole design popped with colour and was as stylish as the brand itself. With a crisp high-pixel display, the media wall has a distinctively crisp viewing experience.

We love their bold approach with MAC's pop-up makeup academy at London Fashion Week. Perfectly representing the brand and it's consumer, the design brings together style and energy with one of our favourite engagement systems, the video wall. 

Images: AlchemyExpo.com

By turning an everyday essential into an iconic design piece, two friend had a vision to spread happiness around the World. Double Retail were commissioned to create an individual identity and store in London for the unique brand. 

Considering seasonal display requirements, Double used clear white display cabinets to allow the products themselves to shine through; drawing attention to the individuality of the products without any overcast from the displays themselves. 

Using a minimalistic design and layout, the store was transformed into a showroom-like layout, clearly drawing attention to the products in a OCD-friendly environment! We love the energy that this brand and stores has; a true representation of it's values.

Designed by retail fit-out gurus Double Retail, Shoe Palace received a royal makeover in LA. Founded in 1993, Shoe Palace has become a successful footwear and apparel retail brand in the US. Now with over 50 stores and an ambitious growth strategy, the brand hopes to expand further using it's refreshed brand image to deliver exceptional service to their customers and expand continuously.

One of four stores that Double have designed, their LA Melrose Avenue store is inspired by a modern and stylish approach to retail. Splitting the store into two zones, Double created contrasting decor with one side representing a lifestyle section in a bright and simplistic white style, with the other side designed around industrial themes, featuring the Nike and Jordan brands; perfectly targeting their customers through design.

A four metre high Air Jordan 1 neon display is the centre attraction for the store; enlightening the store with energy and creativity. The addition of a 4 screen thin-bezel video wall, Shoe Palace have a golden opportunity to showcase featured products and promotions. 

Recently launching Adidas's Yeezy Boost 350 and Jordan's Superfly 4, the store is an iconic location that is ideal for launching new products. 

Interior, architecture and brand agency Four by Two has worked with Dune for several years, to develop and maintain the brand's retail concept throughout their portfolio. This particular store in London was designed to feature an inverted catwalk as a striking ceiling feature. Incorporating 100 shoes held in place by magnets on a metal runway, the display is intriguing and unique; encouraging shoppers into their store.

Their nine screen video wall at the back of the store draws shoppers into the store furthermore; by creating a feeling of movement and invoking curiosity in people; displaying brand messages and their featured products with a digital signage solution. 

Audio visual digital signage and video walls are increasingly popular in retail establishments as they create depth and movement within a space; encouraging shoppers to be more interactive within retail spaces.

With so many shoe stores across London, Four by Two went to the necessary lengths to make Dune stand out from it's competitors. Pulling off an inspired inverted catwalk, we love the sheer elegance of the design through and through; and the media wall brings the shop to life, drawing customers into the shop and achieving it's desired purpose. Great job, Four by Two!

Images: Four-By-Two.com