Designed by retail fit-out gurus Double Retail, Shoe Palace received a royal makeover in LA. Founded in 1993, Shoe Palace has become a successful footwear and apparel retail brand in the US. Now with over 50 stores and an ambitious growth strategy, the brand hopes to expand further using it's refreshed brand image to deliver exceptional service to their customers and expand continuously.

One of four stores that Double have designed, their LA Melrose Avenue store is inspired by a modern and stylish approach to retail. Splitting the store into two zones, Double created contrasting decor with one side representing a lifestyle section in a bright and simplistic white style, with the other side designed around industrial themes, featuring the Nike and Jordan brands; perfectly targeting their customers through design.

A four metre high Air Jordan 1 neon display is the centre attraction for the store; enlightening the store with energy and creativity. The addition of a 4 screen thin-bezel video wall, Shoe Palace have a golden opportunity to showcase featured products and promotions. 

Recently launching Adidas's Yeezy Boost 350 and Jordan's Superfly 4, the store is an iconic location that is ideal for launching new products.