Interior, architecture and brand agency Four by Two has worked with Dune for several years, to develop and maintain the brand's retail concept throughout their portfolio. This particular store in London was designed to feature an inverted catwalk as a striking ceiling feature. Incorporating 100 shoes held in place by magnets on a metal runway, the display is intriguing and unique; encouraging shoppers into their store.

Their nine screen video wall at the back of the store draws shoppers into the store furthermore; by creating a feeling of movement and invoking curiosity in people; displaying brand messages and their featured products with a digital signage solution. 

Audio visual digital signage and video walls are increasingly popular in retail establishments as they create depth and movement within a space; encouraging shoppers to be more interactive within retail spaces.

With so many shoe stores across London, Four by Two went to the necessary lengths to make Dune stand out from it's competitors. Pulling off an inspired inverted catwalk, we love the sheer elegance of the design through and through; and the media wall brings the shop to life, drawing customers into the shop and achieving it's desired purpose. Great job, Four by Two!

Images: Four-By-Two.com