By turning an everyday essential into an iconic design piece, two friend had a vision to spread happiness around the World. Double Retail were commissioned to create an individual identity and store in London for the unique brand. 

Considering seasonal display requirements, Double used clear white display cabinets to allow the products themselves to shine through; drawing attention to the individuality of the products without any overcast from the displays themselves. 

Using a minimalistic design and layout, the store was transformed into a showroom-like layout, clearly drawing attention to the products in a OCD-friendly environment! We love the energy that this brand and stores has; a true representation of it's values.